malawi flag

Social media users
in Malawi
AT THE END OF 2025

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Malawi

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Facebook users in Malawi
2025
2 627 300
39.1%
women
60.9%
men
 
 
13-17
n/a
15.2%
23%
18-24
38.2%
14.5%
21.6%
25-34
36%
5.1%
8.7%
35-44
13.9%
1.9%
4%
45-54
5.9%
0.7%
1.5%
55-64
2.1%
1.7%
2.2%
65+
3.8%

There were 2 627 300 Facebook users in Malawi in December 2025, which accounted for 10.5% of its entire population.

The majority of them were men - 60.9%.

People aged 18 to 24 were the largest user group (1 003 900).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 604 000.

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Instagram users in Malawi

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Instagram users in Malawi
2025
196 000
38.7%
women
61.3%
men
 
 
13-17
n/a
16.9%
26.2%
18-24
43.1%
13.4%
22.2%
25-34
35.6%
3.9%
6.6%
35-44
10.5%
1.4%
2.6%
45-54
4%
0.7%
1%
55-64
1.6%
2.4%
2.8%
65+
5.2%

There were 196 000 Instagram users in Malawi in December 2025, which accounted for 0.8% of its entire population.

The majority of them were men - 61.3%.

People aged 18 to 24 were the largest user group (84 400).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 51 300.

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Messenger users in Malawi

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Messenger users in Malawi
2025
2 501 000
39%
women
61%
men
 
 
13-17
n/a
15.1%
22.9%
18-24
38%
14.5%
21.7%
25-34
36.2%
5.1%
8.8%
35-44
13.9%
1.9%
4%
45-54
5.9%
0.7%
1.4%
55-64
2.1%
1.7%
2.2%
65+
3.9%

There were 2 501 000 Messenger users in Malawi in December 2025, which accounted for 10% of its entire population.

The majority of them were men - 61%.

People aged 18 to 24 were the largest user group (950 100).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 573 000.

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Linkedin users in Malawi

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Linkedin users in Malawi
2025
428 400
37.3%
18-24
37.3%
46.7%
25-34
46.7%
15.2%
35-54
15.2%
0.8%
55+
0.8%

There were 428 400 Linkedin users in Malawi in December 2025, which accounted for 1.7% of its entire population.

People aged 25 to 34 were the largest user group (200 000).

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